{"product_id":"lionel-collection-10-goat-primitivo-igt-puglia-red-wine-750-ml","title":"Lionel Collection \"10 GOAT\" Primitivo IGT Puglia Red Wine 750mL","description":"\u003cp\u003e\u003cstrong\u003eLionel Collection ‘10 GOAT’ Primitivo IGT Puglia is a bold, sun-ripened southern Italian red from Lionel Messi’s personal wine label — sourced from Puglia’s ancient Primitivo vineyards, where the grape’s naturally high sugar concentration produces one of Italy’s most intensely fruit-forward reds.\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eThe Lionel Collection was built around Messi’s dual identity — Argentine heritage, European career — and the ‘10 GOAT’ range draws from premium wine regions that match the expression of that ambition. Puglia, in the heel of Italy’s boot, is the heartland of Primitivo: a grape related to Zinfandel, thriving in the region’s intense heat and clay-limestone soils, producing wines of concentrated dark fruit, natural richness, and deep color.\u003c\/p\u003e  \u003cp\u003eThis IGT expression — Indicazione Geografica Tipica, allowing varietal freedom outside strict DOC rules — delivers Primitivo at its most direct: dark cherry, blackberry jam, chocolate, and warm spice without the restraint of traditional blending requirements. Aged in oak to add structure, finishing with the characteristic warmth of Puglia’s heat-driven viticulture.\u003c\/p\u003e  \u003ch3\u003eTasting Notes\u003c\/h3\u003e \u003cp\u003eNose: Blackberry jam, dark cherry, chocolate, and dried fig with warm vanilla spice. Palate: Full-bodied and rich — concentrated dark fruit, chocolate, licorice, and sweet oak with soft, ripe tannins. Finish: Long and warming, with dark fruit and spice persisting.\u003c\/p\u003e  \u003ch3\u003eSpecs\u003c\/h3\u003e \u003cp\u003eProducer: Lionel Collection. Grape: Primitivo. Appellation: IGT Puglia, Puglia, Italy. Style: Full-bodied red wine. Size: 750ml.\u003c\/p\u003e  \u003cp\u003eBrowse the full \u003ca href=\"\/collections\/celebrity-alcohol-brands\"\u003ecelebrity alcohol brands\u003c\/a\u003e collection at Wooden Cork.\u003c\/p\u003e  \u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e  \u003ch4\u003eWhat is Primitivo?\u003c\/h4\u003e \u003cp\u003ePrimitivo is a red grape variety indigenous to Puglia in southern Italy, genetically identical to Zinfandel. It thrives in the region’s intense heat and produces wines of deep color, high natural sugar concentration, and rich dark fruit — one of Italy’s boldest and most distinctive varietals.\u003c\/p\u003e  \u003ch4\u003eWhat is the Lionel Collection?\u003c\/h4\u003e \u003cp\u003eA wine label created by Lionel Messi in collaboration with Argentinian and European winemakers, reflecting his dual heritage. The ‘10 GOAT’ range — named for his number 10 jersey and Greatest of All Time status — sources from premium wine regions across Italy and Argentina.\u003c\/p\u003e  \u003ch4\u003eHow does the Primitivo compare to the Syrah in the same range?\u003c\/h4\u003e \u003cp\u003eThe Primitivo from Puglia is richer and jammier — blackberry, dark cherry, and chocolate with soft ripe tannins — reflecting Puglia’s heat and the grape’s natural sugar concentration. The Syrah from Sicily is darker and more structured with smoked meat, pepper, and firmer tannins. Both are full-bodied but distinct regional expressions.\u003c\/p\u003e  \u003cscript type=\"application\/ld+json\"\u003e {   \"@context\": \"https:\/\/schema.org\",   \"@type\": \"FAQPage\",   \"mainEntity\": [     {\"@type\":\"Question\",\"name\":\"What is Primitivo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A red grape indigenous to Puglia, Italy — genetically identical to Zinfandel. Produces deep-colored, richly concentrated wines with dark fruit and high natural sugar. One of Italy's boldest varietals.\"}},     {\"@type\":\"Question\",\"name\":\"What is the Lionel Collection?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A wine label created by Lionel Messi reflecting his dual Argentine and European heritage. The '10 GOAT' range sources from premium wine regions across Italy and Argentina.\"}},     {\"@type\":\"Question\",\"name\":\"How does the Primitivo compare to the Syrah in the same range?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Primitivo from Puglia is richer and jammier with blackberry, dark cherry, and chocolate. The Syrah from Sicily is darker and more structured with smoked meat and pepper. Both full-bodied but distinct regional profiles.\"}}   ] } \u003c\/script\u003e","brand":"Lionel Messi","offers":[{"title":"Default Title","offer_id":49122819539196,"sku":"BT 9773655","price":85.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0800\/6605\/2348\/files\/PoweringOurSuccess_3_c4be8545-6310-46b8-a290-979fdb5f66e9.png?v=1779536863","url":"https:\/\/thebourbonvaulthq.com\/products\/lionel-collection-10-goat-primitivo-igt-puglia-red-wine-750-ml","provider":"THE BOURBONVAULT HQ","version":"1.0","type":"link"}